Backing great underinvested entrepreneurs

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The founders behind TrusTrace have created an impressively holistic solution that enables brands to follow their products’ journey all the way from fiber to garment. Brands and Retailers can not only use the platform to improve data collection and analysis work, but also to visualize and communicate this data towards the end-consumers in a reliable and cost-effective way.

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Denjo Dogs

There is a gap between the sophisticated demands of highly engaged pet "parents" and the outdated market for pet products. Denjo Dogs utilize this opportunity by creating an inspiring purchasing platform with a diverse range of premium pet products that combine sustainability, functionality, and design.

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Transfer Galaxy

To send money to loved ones is often perceived as inconvenient and expensive. This team of founders has come up with a blockbusting solution - a digital and instant money transfer service - making it cheaper and more simple than ever before to send money.

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Dynamic Code

The process for carrying out health tests is very long and inefficient, both for the private consumer and the general healthcare. Dynamic Code transforms the latest advances in DNA technology into accessible products contributing to better health and a more available healthcare system.

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Virkesbörsen is Sweden’s first and only digital marketplace for timber trading which in Sweden alone has a turnover of 30 billion SEK. The founders digitize and transform one of Sweden’s largest industries: the forest industry.

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Fast growing online store within fashion and equipment for Sweden’s 2nd largest sport; horse back riding. Founded in Västergötland by dressage rider, horse owner and former marketeer Monica Sjösvärd.

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We believe in the business of doing things differently. We look for potential in areas that others overlook. We find and back high-performing founders outside the networks of traditional venture capital.

For us backing is about more than money. Backing is a mindset, the desire to build bridges and roll up your sleeves. Backing is about being committed, about teaming up with founders. Backers are investors who go that extra mile, who care just that little bit more.

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We look where others don’t

We believe in the opportunities beyond hypes and bubbles, tapping into the overlooked and underfunded.


We are the supporting act

Entrepreneurs are the superstars. We exist to help them grow and glow.


Be who you are

Actions and results speak their own language.



Swish för utlandsbetalningar växer snabbt - ser ökat behov i krisen

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DNA-forskaren tar in 60 miljoner till sina infektionstester på distans

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E-handelsstjärnorna: Därför är influencern död

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Årets nybyggare Susanne Najafi korades på slottet

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Kungen delade ut pris till Årets nybyggare Susanne Najafi

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Miljonregn över bolag som spårar kläder med blockkedjan

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Sara Wimmercranz & Susanne Najafi