In an interview with Dagens industri, BackingMinds co-founder Sara Wimmercranz shared her advice to founders: talk to everyone. Many founders think they need to keep their business idea secret. In practice, she says, the risk that someone runs off with it is extremely small. What matters is how quickly a company gets its product to market, and that means testing it early on potential customers and investors. “Talk, talk, talk – that’s how you learn something.”

She also encourages founders to set high goals and build the organisation for them from day one, as she did when co-founding Footway. As an investor, she looks for companies that solve a real problem with a technical solution and founders with genuine passion. A perfect pitch matters less to her.